Usability Testing
Challenge: How to make the e-commerce website more user-friendly and accessible? Solution: Conducted usability testing with 20+ users to identify pain points and improve the website's usability and accessibility.
Visit projectA selection of UX, design, and research projects spanning product strategy, service design, crowdsourcing, and human-computer interaction. The emphasis throughout is on making complex systems clearer, more useful, and more grounded in real user needs.
A quick view of the projects that best represent the mix of product UX, workshop leadership, and design methods on this site.
Challenge: How to make the e-commerce website more user-friendly and accessible? Solution: Conducted usability testing with 20+ users to identify pain points and improve the website's usability and accessibility.
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Two-week virtual workshops on sustainable packaging for e-commerce, bringing together designers, students, and packaging professionals around shared challenges.
Workshop overview
A practical evaluation toolkit for crowdsourcing platforms that helps teams identify missing features and redesign toward stronger online communities.
Project siteProjects where UX strategy, evaluation, facilitation, and product-level thinking shaped outcomes across organizations and teams.
Sappi’s eCommerce site is in its fourth generation. Given how quickly technology, web practices, and user expectations evolve, a thorough heuristic evaluation of the current site was conducted to surface strategic UX improvements.
The work identified 55 major and minor improvements that could make the experience more effective and efficient. A user test with participants from three continents then surfaced additional usability issues as well as broader opportunities for improving the design.
I moderated two-week virtual World Design Organization workshops on sustainable packaging solutions for e-commerce, guiding a diverse group of designers, students, and packaging professionals through a structured design process.
The work focused on investigating the challenge space, generating ideas, and moving concepts toward tangible prototypes in an international and multidisciplinary setting.
Projects that translate research into practical design tools, and delivered solutions.
Challenge: different customers have different service level needs. How to decide which customers to assign to which service level? Solution: Designed and developed an interactive machine learning app to segment customers into different service levels.
Unpacking SUstand, a sustainable universal tablet stand, through a product-focused design lens that connects material choices, form, and practical use.
Challenge: users over-relying on AI systems’ output. Solution: Based on three years of work on AI systems, I gave a keynote presentation to ASML's design and UX gathering.
Supporting resources, related media, and adjacent material connected to the broader project portfolio.
An embedded reference list of crowdsourcing platforms maintained as a practical resource.
Open resourcePresentations, conference sessions, and research talks connected to many of the themes in this work.
View talksRecent milestones, publications, committees, collaborations, and invited contributions.
View newsAdditional videos and practical material, including tutorials and project-related content.
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